Wednesday, April 9, 2014

96FM - Tell us how you really feel.

If you live in Perth and have left your house recently then you've probably become familiar with 96FM's aggressive 'Keep Real Music Alive' advertising campaign, and if you weren't born in the 70's it may have even rustled your jimmies a little. The campaign's modus operandi is as simple as it is clever, fronting a bold, tongue-in-cheek attack on today's youth and the sub-par music their generation will forever be remembered for, whilst simultaneously celebrating the station's superiority in the realm of 'real music'. Essentially, the campaign is saying (for the first time) that computers are for spreadsheets and it's difficult to relate to current music if your car still has a tape deck. 

I made some of my own to help get their message across and maybe even reinstate some pride into those of us that weren't born in the 70's and have consciously enjoyed music that was produced with the aid of a computer:

Wednesday, November 20, 2013

Kanye West feat. Kim Kardashian's face - Bound 2 (SFW)

Today Kanye West released the visual aid for his chart-topping single Bound 2. I'm not sure what the song is about or even if it actually has topped any charts because the one time I tried to listen to it I nearly shaved my ears off with a copy of Late Registration. Nonetheless, I always feel compelled to watch every new Kanye West music video because it's always interesting to spectate his artistic vision, which is subject to change depending on how many fashion shows he's attended prior to the video's production and how far he feels he has progressed through the religious hierarchies that govern a large percentage of his fans. He is currently ranked at Jesus level on the holy ladder of illuminated beings, which is pretty high for a musician who punches journalists in public.

With the song muted I feel like I gave myself a unique perspective on the video and it's voluminous artistic merit and by replacing Kanye's inconsistent emotional outbursts with an internal dialogue based strictly on his body language with Kim, I uncovered a much less sinister script that not even he could be aware of, but is totally and indisputably visible.