Wednesday, June 16, 2010

One tagline.

Well, everything seems to be in order here. It's not an album cover, which isn't surprising since 50 cent the rapper no longer exists and Curtis Jackson the IMDB accredited has taken his place. He's pulling his 'grey steel' face, an oral contortion that has become synonymous with the 50 Cent brand and he's within close proximity to splatters of blood, which is another recurring theme for anything associated with his image. Upon first glance, one would be forgiven for reaching the conclusion that a healthy level of ignorance has been maintained on this advertisement and 50's position as a certified gangster has once again been solidified.

What can't be forgiven though is the outlandish tagline for the movie in question. In case you missed it:
A tagline's job is to give the potential viewer a brief synopsis of the film being advertised, whilst leaving enough to the imagination to entice them into paying a fare to view it. For example, Ridley Scott's 1979 masterpiece Alien adopted the now iconic "In space, no one can hear you scream" tagline. This suggests that the film takes place in outer space and the possibility that an other-worldy presence is preventing whoever it is in outer space from doing whatever it is they want to do in outer space. If i was around in 1979 i would've been convinced to see Alien if only to discover exactly what this presence was and how the human protagonists dealt with it. Having since viewed Alien on several occasions i can say (without any film student snobbery) that the tagline did a damn good job enticing me to pay a fare to view it. Not that i paid for it, i watched it a my friend's house pretty much every time i went there.

Then there's the inevitable sequel Aliens and it's equally effective tagline "This time, it's war". We've seen what happened in the original and now that the protagonist is aware of the Aliens and their characteristics, they are going to do battle with them on more equal terms than in the first film. Again, simple, effective and with the placement of the words 'time' and 'war' comes a responsibility to continue following the story in order to gain some closure along with the protagonist and her crew of stereotypical soldiers.

The tagline 'one gun, many lives lost' is as ludicrous as it is misleading, ticking all the boxes for a box office flop regardless of it's all star cast (Curtis Jackson and Val Kilmer). I racked my brain for potential metaphors and hidden meanings within the blurb and after about 30 seconds i came to one conclusion. This movie is about 50 Cent killing ALOT of people, with one gun. This is where it gets even more confusing.

Now, i suck at math and i hold an immense, deep-seeded hatred for anyone that is good at math. The way i see it, we don't speak in numbers, so why the hell should i learn about them? It would appear as though Curtis Jackson has applied a similar thought process to this poster. For those of you playing at home, the tagline discusses the prospect of one gun and an insurmountable number of lives lost, which is fair enough. What isn't discussed is the number of guns Curtis himself is holding in the photo, namely, two. Seeing as this is the only image we can associate with the movie and tagline in question it appears as though someone has made a crucial error in relation to not only the tagline, but the name of the movie as well. 'Guns' clearly would have been the more effective title to run with as the demographic this movie is clearly aimed at would definitely appreciate multiple guns over a single, less gun with a predetermined amount of ammunition. Keeping in mind that i suck at math, the following equation springs to mind:

Amount of lives lost ≠ Amount of guns.

However, being the marketing genius that Curtis Jackson is, in some twisted, logic-bending fashion, he's convinced me to go and see Gun when it comes out in 2011. I simply must see how this possibility of more than one gun will affect the plot and it's surrounding characters. Yes, the movie is called Gun and the tagline leads me to believe that the number of guns on screen will be limited to one at a time but as previously mentioned, the number of guns Curtis is cradling and his suggestive facial expression could convince me yet. Gun is set for release in 2011 and stars Val Kilmer.

Tagline suggestions for future Gun spin-offs and sequels:

* In space, nobody can hear you gun.
* In Vietnam the Gun doesn't blow, it guns.
* There is nothing in the dark that isn't there in the light, except Gun.
* You'll laugh, you'll cry, you'll gun.
* An adventure 65 million guns in the making.
* So many guns, so little time.
* Everyone has one special gun.
* Not every gun is a blessing.
* Nothing on Earth could gun between them.
* He is afraid, he is alone, he is three million guns from home.

Bonus points for anyone that can name every film i've blatantly ripped off here.